1. We recommend you put your banners about the articles you write. A Adsense publisher should try as far as possible that advertisers will benefit, because when all is said and done are the ones that are posted on our website and for which we charge income. Placing advertisements about articles (for example, just to finish one) give the visitor the possibility to extend the information of the device or the company of which we spoke and announced in Adsense, thus benefiting both parties. (Remember that Adsense rules only allow a total of 3 display ad banners per page.)
2. The background color of your ads should be equal to the bottom of your site. This technique avoids the famous partly blind to the banners.
3. We recommend using the wide blocks. Ivan Heneghan managed to increase the Adsense effectiveness by 700% using two blocks 300 x 250 between other techniques.
4. Use channels. The channels are small invisible marks that are inserted in each individual listing and provide an indication in the reports of individual banner Adsense statistics. So, if we have several blocks of advertising, we can see what is coming out more profitable, which we can remove it does nothing or go modified by different formats.
5. Use the edge of the ad for the same color as your background. One tactic that gives very good results is to provide borderless ad blocks with the same color as the background. The results are less intrusive advertising blocks.
6. Display advertising to potential customers only. The vast majority of potential customers are those who come to the site through a search engine. Because advertising is something that bothers some, it's a good idea to check this with a server-side script (PHP for example) to display only those coming from search engines:
$ Referer = explode ("/",$_ SERVER ["HTTP_REFERER"]);
if (strpos ($ referral [2], "google") === false) echo "";
else {echo '/ / insert adsense code here';}
If you do not have this kind of technology, perhaps the best thing would be to do with Javascript.
7. To the extent possible, use html correctly. It is not something that will directly affect Adsense, but a clear and simple code and correct labeling is very likely to be indexed by the Google bot and therefore receive more visits with potential clients. Also this will get your website to be quick to load since it will take much less because it is optimized.
8. always keep in mind the keywords. Keywords are the keywords with which users come to your website. Google gives some importance to things like this, the title of the page, the words specified in alternative content headers, etc. If you do not have a system High-date statistics on some (StatCounter, Logdy, etc ...)
often checked keywords you receive. Try to solve it using specific titles within the subject matter of the articles you write. A user searching for something you will not find on our site, not interested in our advertising.
9. Complaint sites with illegal tactics. There are users who misuse the service of adsense: to encourage or prohibit clicking until you click download, advertising free content, etc. All these tactics are totally banned by Google and what they do is reduce the quality Adsense-Adwords circle. Alert the authors of the sites (as many probably have not fallen into the account that they are violating a rule) or if they ignore, report it to the area reserved for it in Adsense.
10. Use the Google Sitemaps service. The Google indexing robot, Googlebot usually quite effective, and frequently visit websites to incorporate into your database. However, if we have a lot of items that Googlebot can not be precisely what we wanted. To do so puts Google Sitemaps our disposal a system by which, put at the disposal of the famous search engine index in XML format with all sections or articles on your site. VIGOS Google Sitemap is a utility that lets you generate the XML file quickly and accurately.
